Promo 350 South from beActive on Vimeo.

350 South is beActive’s first transmedia adventure documentary, following environmentalists Ian Lacey (Ireland) and Lee Savile (US) on their year-long journey cycling from Alaska to Argentina, as they cross through 15 countries, three mountain ranges and some of the harshest terrains in the world in 350 days.

The 350 South route follows the historic Pan American Highway, home to some of the world’s most fascinating places, crossing 15 different countries: USA, Canada, Mexico, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama, Colombia, Ecuador, Peru, Bolivia, Chile and Argentina.

The series offers a unique experience by integrating online, mobile and interactive elements. It features a website, Facebook page, Twitter channel, blog, iPhone and iPad app, a YouTube channel where video blogs will be published daily and an interactive map with a GPS locator, which allows the audience in North and South America to find out when Ian and Lee are in their area. A fully participatory documentary experience.